If you're relying on old information to help you in your PPC advertising decisions, it may be time for an upgrade.No, Adwords hasn't undergone a complete overhaul. At its core, it is the same program it was a few years ago.
Wrapped around that core, however, are some substantial changes that can play a huge role in whether you make money with Adwords or lose your shirt.
Case in point? Landing page quality assessment changes. Did you know that Google is going to charge you more per click if they don't think your landing page is up to par? Do you know what Google has said about how they assess landing page quality? Is your landing page up to snuff?
Even if you DO know about the LPQ adjustments, it's still a perfect example of how much can change in a short period of time.
Anyone using an informational resource to help them navigate Adwords should make sure they're looking a new or updated material. Those who try to make it with a copy of a two year-old guide are taking a completely unnecessary risk.
Check the date on that guide!
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